Creating awareness of your new product is one of the most difficult tasks a business faces. You have this amazing new product that you have spent a long time preparing for the masses, but how do you get them to find it? And how do you convince a person to buy your product instead of the competitors’ product?
Our marketing experts look to not only just build your product, but your brand, and your business. We keep your consumers in mind, marketing to them with our unique blend of startup marketing. Our startup marketing team understands that your brand and business are important to both you and your customer. As a full-service marketing agency, we know that professional marketing is one of the most important components of a successful product commercialization campaign.
The first step in building an effective advertising strategy is to understand your customer base. The very same market analysis that was used when creating your product can be used to find your target audience and market to those people. We have already identified the key product functions and features, so now we can position these features to the people looking to buy what you offer.
Social media strategies play a key part of any marketing campaign. The focus is on identifying your audience and engaging them with thoughtful, informational content. The power of marketing a new product to connect with your consumer base has never been greater than it is today. Our new product development marketing team can drive high-quality traffic to your website, social media pages, and physical location.
Your company branding is key to marketing a new product. How do your customers recognize you? Is your branding theme consistent, or chaotic? Will your customers recognize that the new product is coming from your company? At New Product Launch, we study your audience’s preferences and needs to create a branding strategy that produces the results you want when marketing a new product.
New Product Marketing (NPM) segments and distributes print material to urban as well as rural areas in South Africa. Its USP is the latest and most accurate consumer demographic segmentation tools, as well as its focus on customer service. Whilst Clients include South African Blue Chip companies, we also cater for SME’s providing tailored and cost effective solutions for these organisations.
(NPM) also provides Brand Activation services, focusing on Brand Activation’s in both Urban and Rural areas with a consumer-driven and attention to detail focused team, aimed at bringing brands to life in consumer spaces.
(NPM) provides a complementary service to the above by providing our third core service which is market sampling. We are able to provide mass market and/or segmented sampling for established/new FMCG brands, getting brands into the hands of consumers.
With Over 20 years of experience in Operational and Sales excellence, our 40 operational Depots across South Africa supported by four sales hubs in the major metropolitan areas ensure our customers receive expertly crafted service. Looking at the big picture whilst paying attention to the operational detail, flexing our vast knowledge of the challenges faced in Urban and Rural areas we assist large and small brands in getting their messages out to their target market effectively and efficiently.
Industrial Design unites functions with aesthetics, appearance with purpose. In the same way that we bring together talented individuals to form a cohesive and collaborative team, we also work on disparate elements of your products and weave them into an inclusive whole that is more valuable than the sum of its components.
Nowadays nothing exists until it’s on the web. Every business, project, or organization needs a website. Our web-development team consists of designers, programmers, marketing and SEO specialists. This allows us to improve our client’s online presence through well-designed websites and web solutions.
The only real way to communicate your product, service or business is through powerful visualization. Graphic design makes that a possibility. Our creative designers at New Product Marketing develop high quality graphic designs that represent the uniqueness of your business, sell the advantages you offer, and help to clearly convey your vision.
Do you have a product idea but not sure how to design a concept, make drawings, or build a prototype? Or do you have an existing business and want to market your products and establish a solid online presence? We are here for you! We at New Product Marketing are experts in product design, development, prototyping, and marketing.
A good marketing campaign can take your product off the shelf to the checkout counter in no time. With proper market analysis, social media communication, branding, and design identification, your product can reach your audience with ease. Let us elevate your product to the forefront of the marketplace. Discuss your ideas with our experts today!
Contact our experts today to get started with your new marketing strategy.
NPM offers Door-to-Door Distribution including pamphlets, leaflets, magazines, catalogues and community newspapers directly to the homes of consumers nationally on a weekly basis in both Urban and Rural Areas. Address Specific Distribution: Delivering print material and/or samples to address specific locations i.e. newspaper distributions, sampling of Hand Sanitizer to all Doctors Surgeries in South Africa. Brand Activation: NPM helps the overwhelmed purchaser make informed decisions through crisp activation of consumer brands in and around consumer spaces. Intersection Distribution: NPM executes leaflets distribution to motorists at specific high frequency intersections, to best facilitate execution in line with customer objectives. Transports Hub Distribution: NPM distributes marketing material, samples or freebies at Transport Hubs nationally including: Bus Stations, Train Station & Taxi Ranks. Thereby reaching commuters whom are economically active. Market Sampling: NPM facilitates Mass Market and/or Niche market segmented sampling opportunities, allowing brands to get their products into the hand of consumer’s thereby facilitating trial.
