Business model innovation is the most powerful form of innovation, both in terms of in terms of sustainability and of growth/profitability. The concept refers to creating different ways of enabling an organization to create, deliver and capture value. While not a new approach, certainly these days the number and speed at which these innovative business models are changing the industry landscape is unprecedented. Some powerful examples include iTunes, Skype, ZipCar, Nespresso or Daily Maersk, to name just a few. Our engagement is based on working collaboratively with our clients to get a clear and common understanding of the existing business model. The main areas of the business to analyze are customers, offer, infrastructure and financial viability. This is followed by a creative step where we investigate how additional value could be created, delivered and captured, by looking across all the building blocks of a business model and the relationship among them. The former include value proposition, customer segments, channels, relationship, revenue streams, key resources, activities, partnerships and cost structure. The whole process involves several stages, from understanding, ideation, to strategy formulation, prototyping and implementation.
Trusted & professional Product Launches
Creating awareness of your new product is one of the most difficult tasks a business faces. You have this amazing new product that you have spent a long time preparing for the masses, but how do you get them to find it? And how do you convince a person to buy your product instead of the competitors’ product?
YOUR BENEFITS
Our marketing experts look to not only just build your product, but your brand, and your business. We keep your consumers in mind, marketing to them with our unique blend of startup marketing. Our startup marketing team understands that your brand and business are important to both you and your customer. As a full-service marketing agency, we know that professional marketing is one of the most important components of a successful product commercialization campaign.
Our Service
Every client gets a project manager, whose job it is to ensure that the project is completed without a hitch. All our project managers are trained marketing experts with experience in the industry.
Our Quality
All of our design and development work is checked by the head of the department and the creative director before sending to the client. This means that the quality of our work is exceptionally high, always.
Our Innovation
We don’t just follow the same path that every agency does – our ideas are often completely crazy, but always fantastic. We take innovative approaches to everything we do, helping your brand stand out.
Our Philosophy
Your product may be innovative, groundbreaking, and highly competitive, but without a solid marketing strategy, it won’t be successful.
Advertising Solutions started out as an idea. We saw the need for small businesses’ exposure, their own branding and without breaking the bank getting you closer to the customer. The custom web design solutions we create for you aren’t just pretty pictures, they help deliver results. We fine tune your website so the search engines recognizes your content and places you higher in the search listings for that subject. Each website we design is built with our client’s goals in mind. All of our web design packages include free on page search engine optimization (SEO), which involves optimizing page titles, meta tags, permalinks, descriptions, content and more to ensure that your website will be indexed by all major search engines. We also offer free social media integration to all of our clients.
What we offer
DIGITAL MARKETING
Outsource your social media management, Google AdWords, Facebook Advertising, blog writing and email marketing to an experienced marketer.
STRATEGY
Want to create great marketing campaigns? Stratlane creates and presents marketing plans to help businesses implement marketing strategies that work.
WEB DEVELOPMENT
Need a website that stands out from the crowd? Stratlane creates beautiful websites that draws attention to increase sales leads and customer retention.
New Product Marketing, Product Launches Johannesburg
New Product Marketing was started with the purpose of building a confident team of promoters and brand ambassadors, focussed on developing a creative approach to brand activation and promotions. We help you to raise your brand above the competition and maximise your sales opportunities through energised promoters and brand ambassadors. We specialise in corporate branding and gifting and strive to grow your brand while influencing customer behaviour to meet market share growth. We are persistent in pushing the limits, striving towards excellence and going beyond expectations to meet your needs. We are a well-established brand activation and promoter company. New Product Marketing prides itself on quality service and through our vibrant, dedicated and efficient promoters and brand ambassadors, we ensure that client satisfaction is not only met but also exceeded. Leading the way in brand activations , promotions experimental events and field marketing, our services are offered all over the country.
Completed Projects
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Worldwide Client
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Experience Worker
Total Awards
Latest Projects
We have 15 years experience in consultancy
We believe that any organisation could and should be innovative. Innovation can occur from different sources and come in various forms, but only companies who build internal innovation capabilities can sustain growth and profitability. Think of Apple, Google or Salesforce.com and how often you read about their innovation culture or processes.
Product and service innovation
Product/service innovation can refer to both developing new better products or services or to improving existing ones. The innovation process pursuing product or service innovation involves an analytical step, for identifying the problems faced by users, and a creative step for generating new ideas for how these problems could be addressed and how additional value could be created. Our goal is to go beyond improving existing products or services or creating marginally better ones. We constantly strive and push our clients to look for breakthrough innovation, products or services that create a leap in value for both the customer and for the company. Our approach for product and service innovation. Our approach is based on Design Thinking and the Blue Ocean Strategy formulation process, which helps managers working in cross-functional teams to experience the customer journey. The objective of the workshops and of the visual field exploration is to understand and respond to the needs and aspirations (often unaddressed and sometimes unexpressed) of the current customers. Moreover, the non-customers are targeted with new strategic offerings with the aim of capturing them, to help the company create and capture new demand. Nintendo, Samsung, Toyota, and RED are some successful examples of companies that generated new demand, thus creating and capturing new markets.
